Analysts predict that the increase will translate into a higher access price for those who want the smartphone: at least 1,032 euros
The iPhone 14 will only arrive in September but we are already discussing prices. According to analysts, the new range characterized by a larger photographic module and a notch divided into two could suffer even high magnifications. In particular, it is Ming-Chi Kuo, one of the world’s leading Apple experts, to take stock of the problem.
In a tweet that we publish below, Kuo does not reveal the final price of the iPhone 14 but foresees a Price increase of around 15% compared to its predecessors, the iPhone 13. Thus, in the United States, a 10% increase will take the Pro model from $999 to $1,099 while the Pro Max, the most advanced, from $1,099 to $1,199. However, with a 15% surcharge, the former would reach $1,150, the latter $1,269 (rounding up).
Highest access price
However, the biggest difference could be seen in the price of access to the iPhone. Several rumors rule out that in the 14 range there will be a Mini and therefore the least expensive of the range will be the standard iPhone 14 that could happen in the US from the current $799 to $879 or, with further price increases, to $919.
Price increases in the US are not always reflected in the same way in Italy, but let’s try to see how prices might change in our country. Here the iPhone 13 starts at 939 euros. A 10% increase would mean that, in order to have Apple’s phone, you will have to spend at least €1,032 (10% more) or 1,079 euros (15% more).
Looking at the Pro family, the iPhone 13 Pro starts at 1,189 euros, the Pro Max instead from 1,289. In other words, with a 10% rise, the first would reach 1,309 euros, the second 1,419. Instead, a 15% surcharge would take the Pro to €1,369 and the Pro Max to €1,482 (or 1,489, rounding up as marketing does).
And these are starting prices. Because, if we look at the most expensive iPhone 13 in the range, the Pro Max with a terabyte of memory, with 10% more would go from 1,869 euros to 2,055 euroswith the 15% increase it would amount to 2,149 euros.
Between commercial crises and new components
It seems, at least according to Kuo and other analysts, the tensions (commercial included) between China and Taiwan will not be causing the rise in prices. Among the experts, the main suspect is change of design. That notch that disappears from the Pro model to make room for the two holes and the rear photographic module that will emerge even more (with the corresponding novelties in terms of optics and sensors) require new and therefore more expensive components.
Others attribute the price increases to general increase in prices throughout the supply chain technological production. It increases that companies then turn to the public. In the case of Apple, however, we will have confirmation shortly: 14 are expected in stores by the end of September. According to Bloomberg, the Cupertino-based company has ordered 90 million new iPhones from partners who assemble them. And a total of about 220 million iPhones by 2022, a figure equal to last year, despite the general drop in demand in the smartphone market.
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