Wey and Ora: Chinese brands ready to land in Europe

Wey e Ora: i marchi cinesi pronti allo sbarco in Europa

STARTING WITH THE GREATEST – Should I launch my brands in Europe? Then I ally myself with the number 1 of the Continent. The reasoning made by Big Wall market cars of your premium brand Dude and that of electric cars only Now must have been this guy. the swiss network emilio frey it sells around more than half a million vehicles a year, both new and used, with a turnover that exceeds 10,000 million euros. The agreement will depart from Germany, the country in which Great Wall installed its headquarters in Munich in November 2021, and provides for the hiring of some 300 people. sales from now funky cat they should start in the fourth quarter of this year and the plug-in hybrid SUV will also arrive Wey Cafe 01. According to Automotive News Europe the two companies are conducting “intense negotiations” to extend this cooperation to other major European markets.

> In the photos above the Wey Coffee 01, below the Ora Funky Cat.

EFFECTIVE STRATEGY – According to Xiangjun Meng, Great Wal European Market Manager, the “cooperation project with Emil Frey lays the foundation for our entry into the market and this is a milestone in the road to europe“. According to sources close to Great Wall, the builder chose Emil Frey after assessing that this camaraderie would have offered significant advantages over creating your own sales and service network. Emil Frey currently sells 28 brands in Germany, from Abarth to Volvo, and has already had experience launching new brands having dealt with this, for Toyota, Hyundai and Mitsubishi, in various European countries. The 2019 ranking of dealers European (here the news) saw the Swiss group stand out which, thanks to its 820 points of sale, sold 670,000 vehicles with a turnover of 15,000 million. Autotorino, the largest Italian network, in the same year had a turnover of 1,240 million selling 51,500 cars through 102 points of sale.

MORE AND MORE CHINA IN EUROPE – The expansion of Big Wall in Europe also implies its spin-off SVOLTwho thinks of invest 2 billion euros at two sites in Saarland, Germany, including an innovative battery cell factory with 24 GWh of production capacity in the maximum expansion phase. Also Xpeng, producer of P7, considered by many to be anti-Tesla, will give rise to a similar collaboration agreement with Emil Frey Nederland for the distribution of its vehicles in the Netherlands, while for Sweden it will ally itself with the large Bilia network. There Chinese presence in Europe it is already substantial, especially when it comes to electric cars. According to analyst Matthias Schmidt in 2021, 16% of the 1.2 million electric vehicles sold in Western Europe came from China. The Tesla Model 3 and Model Y, produced in Shanghai, and the Dacia Spring, the BMW iX3 produced in China, also entered the account. Battery cars are a specialty of the Land of the Dragon, which also benefits from the availability of raw materials, and Europe will have to prepare face it because in electric traction the remarkable experience of the great European (and American) motorists is practically “reset”.


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